Coffeehouse
Episode 8
Summer Playlist 2024

Ted Merz, Founder, Principals Media

“If you give me a list of facts and figures, it’s very hard to remember it. If those facts and figures are woven into a narrative with actors, villains, heroes, and protagonists, then I can remember it.”
Ted Merz

Brought to you in part by Abaxx Exchange

We close out our Summer Playlist this week with Ted Merz, Founder of Principles Media. David Greely sits down with Ted to discuss the growing imperative for business leaders to tell their story – and how technology is changing the nature of how we write our stories and what our readers value in them.

Ted’s Summer Playlist book pick:

Download full transcript →

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David Greely

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